A better landing page design is essential for the success of a pay-per-click advertising campaign. A good landing page will have great ad copy and a call to action placed above the fold — such as a phone number or a lead generation form. Your landing page should target your relevant keywords, and ultimately you may need several different landing pages if you have variations of different keywords.

We also recommend that you design two or more landing pages and test them against each other to see which performs better. This is called A/B Testing.

Once you have a good converting landing page, you can test different components on the page to see what variation converts better — such as changing the header, background colour, or main image. This is called Multi-Variant Testing, and requires conversion tracking software.

Landing page design and testing can make a huge difference in making a PPC campaign profitable. In some industries, profit margins in PPC are so tight that a 1% conversion difference translates to thousands of dollars in additional profit.

If your current landing page is underperforming, a redesign typically delivers a 10 to 50% improvement in conversion rate. Please contact us to discuss your requirements and receive a detailed proposal. contact us